Bringing Healthcare to the Comforts of Your Home
The objective of this project is to develop a unified rebrand and adaptable solutions for Checkable Medical. The primary aim is to facilitate a comprehensive healthcare hub, offering a wide range of services all in one place.
I lead Brand and Product Design efforts aimed at developing products that prioritized accuracy, convenience, and speed in healthcare services.
Brand & product direction is unclear making customer needs unfocused.
The Checkable team aimed to focus within the healthcare industry by incorporating home diagnostics, telemedicine, supplements, and community resources under the brand umbrella.
However, lacked clarity in future product direction and slow decision-making hindered progress towards creating a more scalable product.
It’s important to know the following…
Effective branding can assist an early-stage startup in attracting early customers, fostering trust among them and potential investors, while also conveying the company’s vision in a manner that builds loyalty from the start.
The typical non-elderly family in the United States spends around 10% of their yearly income on healthcare.
In the United States, the average hospital emergency department (ED) patient waits for over 2 hours before being taken to their room and about 2.5 hours before being discharged.
Conducted user interviews with 5 individuals; 2 parents of school-aged children, 2 pregnant moms, and 1 young professional to better understand:
What challenges do young adults & families encounter in accessing healthcare services?
The objective of these interviews was to gain deeper insights into individuals’ previous encounters with health and wellness services/systems and identify areas where support is lacking.
Individuals are inclined to take greater responsibility for their health to avoid visiting a doctor due to concerns around associated costs and the time required for both urgent and non-urgent appointments.
Covid has changed health habits; users now keep stocked medicine cabinets for emergencies and value ordering healthcare items online for doorstep delivery.
Seeking out communities for self-education, answers to health-related queries, and finding motivation to build healthier habits.
How might we develop a unified healthcare hub for Checkable that integrates all product offerings, creating a scalable platform to deliver fast, accurate, convenient, and motivational healthcare services to customers?
Hospital visits are stressful, time consuming, and not affordable.
Develop a solution that is fast, simple, and cost-effective, while still ensuring the necessary level of care.
Individuals prefer ordering healthcare items online for doorstep delivery over visiting a doctor for the sake of convenience.
Provide a cohesive and expanding platform of at-home testing kits and telehealth services, serving as a dependable source for accurate and convenient results.
Individuals want to find more communities that is supportive, educational, and motivating to build healthier habits.
Establish a platform featuring a nurturing community and an informative product that inspires individuals to cultivate healthier habits in their everyday lifestyles.
Facing challenges in establishing a cohesive brand identity across existing product offerings and laying the foundation for future ones.
Create a unified company rebrand that ties all current and future product offerings, fostering a strong connection with customers.
Revamped and enhanced the website features that grew monthly visitor traffic 28%, increased subscriber acquisition 38%, and average order value 12%.
Credited for helping grow customer retention rate 22% and customer lifetime value 14%.
Mobile app is now available in app store with an average 4.8 star rating.
It doesn't compare. It is very unique. I have yet to encounter an app with similar features and such an informative health platform.