Crstl — Simplifying EDI for growing brands, one order at a time.
The goal of this project is to ensure seamless connectivity across the network of business trading partners and provide tools to help the business become self-sufficient in order management.
Crstl streamlines end-to-end EDI order and inventory management for merchants, simplifying transactions with large retailers while ensuring compliance with retailer platforms. Merchants can confidently receive orders in Shopify without wrestling with confusing retailer requirements.
Confusing compliance requirements slow merchants down.
EDI (Electronic Data Interchange) is how merchants exchange orders, shipping, and invoicing data with major retailers but the process is notoriously manual, opaque, and error-prone for growing brands without a dedicated ops team.
It’s important to know the following…
Retail partners like Target, Walmart, and Costco enforce strict compliance requirements. A missed or malformed document can mean fines, delayed payment, or a damaged retailer relationship, which is high stakes for a merchant just trying to scale.
I led Product Design efforts to build an EDI platform that prioritized transparency, convenience, and ease of use in order management, guiding the product journey from wireframing through development in close collaboration with a dedicated engineering team.
I proactively engaged with customer groups throughout to pinpoint their requirements and fold real feedback into the product, giving merchants a no-code way to manage retailer transactions directly from Shopify.
A transactions dashboard that turns EDI complexity into a single, readable view: orders, deliveries, invoices, payments, and chargebacks tracked side by side, with compliance handled behind the scenes.
Software has processed in excess of $10M in orders, with continued swift market adoption and growth.
The Crstl app is now available in the Shopify App Store.
Crstl delivers a product that makes traditional platforms look like a protection racket. As a fast-emerging brand, Crstl enables us to adapt and scale without viewing us as another pocket to pick. Out with the old, in with the new, please and thank you.
CFO & Co-founder, Neuro